Tour, Travel and hospitality industry is also facing wave of changes with new trends and expectations of the customers, competition within the industry has also increased wherein many different companies, large and small, compete against each other and at the same time collaborate in a restricted space. With the advent of the Internet and the latest technologies, the industry is facing a constantly changing business environment requiring immediate and proactive adaptability in operations, customer relationship management and back office processes. Sonoma has all the expertise to cater the IT needs of Tour & Travels operators who are already working hard to overcome the challenges such as growing competition with entry of global players, continuously changing customer demands, need of automated technologies, volatile economy worldwide coupled with stringent regulatory compliance.